June 2004: Requestec announces launch of the UK's first
user-interactive, reverse-billed MMS service enabling viewers to send
pictures into live television broadcasts from the comfort of their living
rooms, whilst opening up an additional revenue stream for the broadcaster. Launched in June 2004 in conjunction with Cellcast Interactive
and operating via the O2 Multimedia Messaging Service Centre (MMSC), this
new carrier-grade product opens up a huge array of user-interactive, multimedia
offerings for the very first time. From live interaction with TV broadcasts
and websites, to competitions and new concepts in dating and the like,
picture and video messaging is now a viable commercial consideration and
the possibilities are endless.
On June 23, the UK's first 'mobile to TV' application
will be launched on Sky Channel 172 on the Game Network. It will enable
viewers to send their pictures into screen using their mobile phones and,
subject to a moderation process, their picture will be posted directly
to the television screen. It will also appear on screen whenever the viewer
subsequently texts an SMS message into the live on-screen chat application.
In addition to being a novel and compelling addition to the show's current
format, this new service also opens up a completely new revenue stream
via the combined use of SMS reverse-billing.
Requestec would be happy to talk to interested parties about similar services.
Simply email or call us on 020
8248 8194 to learn more.
Marek Zwiefka-Sibley, Business Development Director
of Requestec Ltd, said: "This is a hugely exciting area in
software development. Requestec relish the opportunity of working alongside
some of the biggest names in broadcasting and digital technology in this
new era of interactive multimedia messaging."
Requestec Ltd
Tel: +44 (0) 20 8248 8194
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